copy testing การใช้

• In this section, the principal methods of copy testing are briefly discussed.
• Copy testing is a general term used to describe tests that evaluate advertising copy and creative executions.
• Types of advertising mock-ups that are used in copy testing, both print and broadcast advertising, include:
• "' Automated Copy Testing "'is a specialized type of digital marketing specifically related to digital advertising.
• "' Copy testing "'is a specialized field of marketing research that determines an advertisement s effectiveness based on consumer responses, feedback, and behavior.
• Advertising research includes pre-testing ( also known as copy testing ) and post-testing of ads and / or campaigns  pre-testing is done before an ad airs to gauge how well it will perform and post-testing is done after an ad airs to determine the in-market impact of the ad or campaign.